Our vision

The #New Period.

Half the population on Earth have periods for the majority of their lives. Yet no major period innovations have happened in over 75 years.

Now consider the amount of waste created each month by disposable period products. Consider the chemicals they often contain, and that we put inside our bodies.Consider the young girls who stay away from school because they are ashamed of their periods.

We’re on a journey to change the way periods affect our lives, our bodies and our environment.

We believe no one should be held back by their body.

We believe no period products should contain harmful chemicals nor absorb natural bodily secretions, resulting in infections. Periods should not be the cause of major pollution. And they should never, ever be a source of shame.

Creating this world is what it’s about. And you — our users — are driving this change. Together we’re breaking down the barriers that menstruation has raised in the lives of dreamers and doers.

Together we’re unfolding a #NewPeriod of periods.

Environmental impact

An individual uses 11.000 disposable period products in a lifetime.

Tampons, pads and panty liners along with their packaging and individual wrapping generate more than 200.000 tonnes of waste per year, and typically all contain plastic. This waste mostly ends up in landfills, sewages, on our beaches and in our oceans.
While the actual products contribute largely to the environmental issue, their life-cycle is just as damaging – from the raw material extraction, which typically involves the production of cotton and the use of pesticides and insecticides, to the fact that most pads contain polyethylene plastic (the adhesive that’s used to make the pad stick to your underwear) and most tampons also contain chemicals such as dioxin, chlorine and rayon. While the products sit in landfills, these chemicals get soaked up by the earth and are released as pollution into the groundwater and air.

500 yrs
is how long it can take for pads and tampons to degrade.¹

disposable period products are flushed down the toilet every day in the UK alone.²

Plant believed to cure menstrual pains in parts of Amazonas.
Photo from our project Taboo: Global Periods.

99,9% less waste

528 tampons or 1 cup. 3 kilos or 30 grams.

Unlike disposable period products, the InaCup is reusable for years and it has a minimal impact on the environment compared to tampons and pads.

Go to savings calculator >

2 years of period products

The material

100% medical- grade silicone.

Silicone is derived from quartz, a type of sand, which is the second most abundant mineral in the Earth’s crust and not hazardous to the environment. Additionally, the InaCup is not colored, avoiding any additives.

The packaging

Minimal waste, minimal volume.

The packaging is made of recyclable cardboard and all instructions have been printed directly on the packaging to prevent additional waste. Furthermore, the packaging is minimised in size to reduce emissions from transportation. Our cotton storage bag is made from unbleached organic cotton.

Results this far

>1.500 tons
of tampon/pad waste saved by people switching to InaCup.

disposable period products avoided.

Cultural impact

Periods are taboo everywhere until periods are taboo nowhere.


To this day periods are still surrounded by silence, myths and taboos across nearly all cultures. This attitude towards periods is greatly due to lack of knowledge. Not being able to ask questions about how to manage periods or the different period products can lead to shame and affect the way one feels about themselves and their body. It’s important to create positive environments that can foster this conversation – involving not only girls but also boys from early on, in order to avoid perpetuating stigmas.

of girls in the UK feel embarrassed by their period.³

1 in 5
girls and young women in the UK are bullied about their periods.⁴

Ursula, Sofie, Zöe, Sophia and Karla
from the InaCup Mini campaign.

Breaking barriers together with our community and partners.

We believe, it’s important to break the silence by raising awareness and supporting the efforts to destigmatize periods and challenge that cultural taboo.

For this reason, the partners we support and the platforms we’ve built focus on elevating the conversation about periods and our bodies.

We don’t shy away from saying ‘period’ or ‘menstruation’ or using red liquid instead of blue. We aim to use this positive environment to inform and interact with our community in an interesting, down-to-earth and truthful manner.

Recent initiatives

Social impact

Period poverty: The overlooked global issue.


Accessibility to period products in developing countries has for long been a known issue and girls have had to use make-shift solutions to manage their periods. What’s more, in recent years, it’s been brought to the world’s attention that period poverty is also very present in developed countries.

No matter where, lack of access to period products limit girls and women from living their daily lives and exercising their basic rights – such as getting an education, going to work or even socializing.

To tackle period poverty, we need to address the issue at hand by providing those in need with a sustainable way of managing their periods.

of girls in India never heard about menstruation before their first period.⁵

1 in 10

African girls miss school during their period which eventually leads to a higher school dropout rate.⁶

Oskelly from Carapita, Caracas.
Photo from our project “Taboo: Global Periods”..

We believe access to safe and hygienic period products should be a basic human right.

That is why we take it as our mission to provide a sustainable and scalable solution to end period poverty.

Together with our partner NGOs both in developing and developed countries, we aim to ensure those in need receive proper education about menstrual health and have access to period products.

Map of our partners


WoMena have set up different projects in Uganda. The organisation, together with their partner Marie Stopes Uganda, provide female health professionals with menstrual cup training and sales techniques so they can sell menstrual cups through different sales channels in the West Nile, Gulu, Kabale, Central and Tororo Region for a small profit.

The employment opportunity is a valuable resource that provides the women with entrepreneurial skills which lead to empowerment.

We have also donated cups to WoMena’s pilot project in a refugee camp in Greece where the cups are distributed and the girls and women received education on menstrual health management.

Learn more about WoMena >

Freedom 4 Girls

Freedom4Girls was set up to fight period poverty and lack of menstrual education in Kenya, where 60% of girls and women don’t have access to safe sanitary protection and use ash, leaves, dung and old rags to manage their periods.

Freedom4Girls brought the issues in the UK to worldwide attention last year and are now working to give women and girls in the UK the choice of reusable alternatives and good quality education of how to manage periods and at the same time work to get rid of the stigma and taboo.

So far, we have donated 916 cups to Freedom4Girls, a UK-based NGO.

Learn more about Freedom 4 Girls >

Wise Economy

Wise Economy have set up projects in South Africa, Uganda and Namibia. Under the platform “My Period is Awesome”, and together with their local partner organisations, they work to challenge the taboo linked to periods.

We have donated 1000 cups to their project in Namibia, which focuses on changing a misconception that is deeply ingrained in a culture where education about menstruation is generally lacking and rarely discussed.

Wise Economy rely on their local partner, Women’s Action for Development (WAD) for cultural understanding. WAD brings years of experience within the field – providing access to the schools and communities to educate both girls and boys on Menstrual Hygiene Management. The target groups of the project are 600 girls and 100 boys in 5 schools in rural regions.

Learn more about Wise Economy >

Results this far

10.000 donations
of menstrual cups

20 partners
in more than 15 countries


1. london.gov.uk / 2. The Independent / 3. Plan International UK / 4. The Guardian / 5. WASH United / 6. WASH United